For Growth Professionals
The BrightReach Blog
Whether you're a business owner setting strategy or a salesperson doing the day to day work of business development, it's essential to sharpen your skill set. Here I share practical insights from my years on the front lines of sales.
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A newsletter for growth professionals in the property management industry.
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Latest posts
The Questions to Ask Before Hiring a BDM
As a sales consultant in the property management industry, there is one question I'm asked more often than any other: "Should I hire a BDM?" For those...
#042Show Your Work
The title of this newsletter may be a little triggering to some of you. If your educational experience was anything like mine, your mind may be racing back...
#041A Few Quiet Days
Well I expected to be writing this week's edition from a hotel room in Nashville, reflecting on all my takeaways from day one of Elevate SKO. As you likely...
#040Speed to Lead in 2026
I was recently handed the reins on planning our annual golf trip for 16 guys, a heavy and important responsibility. This event happens in August, but the...
#039The Almighty Process
A lot of sales people roll their eyes at the concept of process. It can feel rigid, or like a surrender of control. On the other hand, there are some...
#038The Obstacle is the Way
We're back! Happy New Year to you, my friends. I hope you were able to enjoy the holidays, free of illness, fires (figurative and literal), and awkward...
#037Final Year in Review
Hey folks! This is my final newsletter of 2025. Going to take the next two weeks off to reset and plan for the year ahead. Let's be honest, you weren't...
#036Let's Be Honest
This week I want to keep with the theme of looking back on the year as it comes to a close, with an eye towards the new one ahead. Last week we talked...
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