#009 · Blog

Introducing Elevate Sales Kick Off

· 3 min read

The Lead - Special Announcement

Taking a slightly different approach this week - I want to share with you all something I’m very excited about. If you were paying attention last week, I mentioned that I’d be sharing some news with you that involved my friends Kandise and Kristen over at PM Pathbuilders.

January 26-28, 2026 in Nashville, TN we will be hosting Elevate Sales Kick Off. A one of a kind event for sales people, business owners and marketing professionals in the PM industry.

Now when you scroll down and click on our sharp logo, you’ll be routed to the landing page we’ve set up BUT wait just a moment. I want to take a few minutes this week to talk about the origins of this event and why we’re doing it.

I’ve talked about the importance of environments for sales people, and what goes into creating a great one. There is one significant challenge I see in the PM insdustry that makes this difficult. Most companies have one salesperson. I’ve been in that position, it’s tough. You lack comrades in the trenches beside you, who are living your same experience, and understand the ups and downs.

A sales kick off or “SKO” is common place for sales organizations of all kinds, across most industries. These days it’s typical for a sales team to be scattered across the globe, but gathering in person at the beginning of the year presents an opportunity for team building, recalibration, and setting the course for the year ahead.

I was fortunate to be a part of the planning team for a few SKOs at FilterEasy/Second Nature, and I can tell you definitively that it was an integral part of that environment. As my good friend and mentor, Scott Stollwerk would say, “It’s the most wonderful time of the year”. Our time together as a team was critical to setting our mindset for the year ahead, while also celebrating the prior year’s success.

It didn’t take long for Kristen, Kandise and I to agree that there’s a huge need for this in the PM space. We quickly decided to join forces, and create something unique. This isn’t going to be an event where you listen to speakers all day, or watch a performance. It will be interactive, and hands on.

So who is Elevate for?

  • BDMs - Growth rests on your shoulders. You’re closing deals, managing your pipeline, and finding new people to talk to.
  • Business owners - Maybe you are responsible for sales, out of necessity for now or because you want to be leading the charge. Either way we have something for you at this event to help you become a better sales leader.
  • Marketing Professionals - Generating more opportunities is your game. You’re out creating and testing new strategies that raise awareness about your company.

We hope to see your whole growth team there so you can learn together and get on the same page for the year ahead.

We’ll have a lot more coming out in the next few weeks, for now I’ll leave you with this - our number one goal for this event is for everyone who attends to leave with their action plan for the year. A detailed roadmap for hitting your goals.

At it’s best, sales kick off sets the tone. It’s about learning, celebrating, focusing, planning and of course, having fun. I’m confident we’ll accomplish all of the above.

Ok, if you haven’t already now you can click on our snazzy logo to see more. Fill out the form to let us know if you’re interested in being there, and mark your calendar.

[! Elevate Sales Kick Off](https://elevatesaleskickoff.com/elevate2026)

Ben Smith
Ben SmithFounder, BrightReach Sales

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